“If I’m designing a room, I want to look at the building. If I’m designing a building, I want to look at the block.”
Ned Reifenstein graduated from Yale, got his MArch from MIT, received his Masters of Urban Design from Cal. Then he decided to learn about programming to create a application that predicts urban growth and models the changes that might happen in density and development. In short, Ned knows stuff.
Ned feels his strong suit is problem solving. Experience has shown him that a lot of problems are the same thing, over and over. If it hasn’t been solved in the past, he spurs an effort to look at the problem differently. Ask a different question. Ned believes you have to be an asker before you can be a solver.
Ned’s expertise in urban design leads him to consider projects in the context of a larger integrated urban system. He sees a future where we learn to do more with less, and think in terms of a 100-year horizon. Architecture can help shape a more sustainable future. He says, “We may not be cooking the whole meal, but we can set the table.”