“People need to see it to believe it.”
Jason Barish is the Design Technology Director at Noll & Tam. He guided the firm’s early adoption of Building Information Modeling (BIM) and continues to lead Noll & Tam to employ the latest tools to help our clients imagine the possibilities.
BIM has been a major shift in the industry. The digital model is a data-rich environment that can coordinate the building elements in space and time, and ultimately design a better building.
The technology of today allows Jason to help create a better client experience, and improve their understanding of the building. “Words can fail you,” he says. “We’re getting at what can’t be verbalized.”
Whether it’s VR, or algorithmic design, Jason is here to push the tech envelope, and keep Noll & Tam at the forefront. But just because we can do something doesn’t mean we should implement it. “Hand drawings are still magic,” he says. Fortunately, we’ve got Jason to help us do a sketch or an immersive virtual experience.